About Us
About KUSIBEI
A Custom Plush Manufacturing Partner
We help brands, retailers and professional creators turn ideas into production-ready plush products—from design review and sampling to mass production, quality inspection and delivery.
K
Yangzhou, China
Real production environment and equipment
Company Profile
Turning Ideas Into Production-Ready Plush Products
Founded in 2015 in Yangzhou, Jiangsu, China, Yangzhou Kusibei Toy Co., Ltd. specializes in the custom development and manufacturing of plush toys, plush dolls, plush keychains, plush backpacks, plush slippers, squishy plush toys, cotton dolls, plush cushions, pet toys and museum merchandise. We support brands, retailers, museums, IP and collectible designers, and pet product companies from design review and material selection through sampling, mass production, quality inspection and delivery.
Our mission: To help customers turn plush product ideas into production-ready products for their target markets through clear and reliable development and manufacturing collaboration.
- Founded
- 2015
- Production & Office Space
- 8,000㎡+
- Team Members
- 200+
- Production Machines
- 100+
- Annual Capacity
- 10M+
- Clients Served
- 5,000+
Our Story
Skilled Craftsmanship. Clear Collaboration.
KUSIBEI was founded on a simple belief: great plush products come from skilled craftsmanship and clear collaboration. From the first design review to final inspection, we focus on faithful design interpretation, material selection, production consistency and responsive project communication.
Company Founded
Company founded in Yangzhou and began custom plush manufacturing.
A Growing Team
Our team expanded to more than 100 people.
Serving Overseas Markets
We began supporting international customers and overseas projects.
Joined Alibaba.com
Opened our Alibaba.com storefront and became a Verified Supplier following an on-site Intertek assessment.
New Sampling Factory
Built a new sampling factory with more than 2,000㎡ of dedicated space.
Social Responsibility Audit
Completed an amfori BSCI monitoring audit conducted by SGS.
Custom Product Capabilities
From Classic Plush to Products for Every Setting
We evaluate product structure, fabric, size, craftsmanship and production plans for brand, retail, cultural, collectible and pet markets.
Plush Slippers
Plush Keychains
Plush Cushions
Cotton Dolls
Plush ToysPlush DollsSquishy Plush ToysPet ToysMuseum Merchandise
✓Alibaba.com · Verified Supplier
Alibaba.com Achievements
Bringing Verified Manufacturing Capabilities to Global Buyers on Alibaba.com
KUSIBEI joined Alibaba.com in 2023 and became a Verified Supplier following an on-site assessment by Intertek. Through Alibaba.com, we present our custom plush products, factory environment, production equipment and quality management capabilities to global buyers, supporting overseas projects from design review and sampling through mass production and delivery.
Verified Supplier authenticates our company and factory identity
Our company, factory and relevant manufacturing capabilities were assessed on site by Intertek. This company-level verification is distinct from individual product testing or certification.
2023
On Alibaba.com
Established a storefront and inquiry channel for global buyers.
Intertek
On-Site Assessment
Company, factory and manufacturing capabilities assessed on site.
Verified
Supplier Status
Company and factory capabilities presented as a Verified Supplier.
>99%
On-Time Delivery
Based on the current Alibaba.com platform metric.
>45%
Reorder Rate
Based on the current Alibaba.com platform metric.
No. 3
Hot-Selling Rank
Ranked No. 3 in hot-selling plush toy animals.
On-time delivery, reorder rate and category ranking are Alibaba.com platform metrics updated in September 2026. Dynamic figures are subject to the live storefront.
Inside KUSIBEI
A Closer Look at How We Work
Explore real scenes from our sample showroom, sewing, laser cutting and embroidery areas—the production environment behind sampling and consistent manufacturing.
Sample Showroom
Explore plush samples across different styles, structures and craftsmanship.
Sewing Workshop
Experienced makers focus on the details of every seam.
Laser Cutting
Equipment supports stable cutting for sampling and mass production.
Embroidery Equipment
Embroidery capabilities support a range of patterns and techniques.
Company Video
Inside KUSIBEI
Take a closer look at our workplace, production process and custom plush manufacturing capabilities.
How We Work
The Principles Behind Every Project
From product review to final delivery, we collaborate around quality, craftsmanship, communication and practical production requirements.
Quality First
Quality control is planned around the product, target market and order requirements, including appearance, craftsmanship, needle detection and packing checks.
Crafted with Care
From shape and fabric to sewing details, each step supports faithful design interpretation and consistent production.
Clear Collaboration
Design review, quotation, sampling, revisions and production milestones are communicated clearly.
Flexible Solutions
Custom solutions are evaluated around design, size, fabric, craftsmanship, quantity and target market.
Built for Brands
Practical, production-ready solutions support customer projects and long-term collaboration.
Global Service
Clear Collaboration From Yangzhou to Global Markets
We collaborate with customers across different regions, providing clear and responsive support from project review and sample approval through mass production and delivery.
Address: 5/F, Building 1, No. 526 Situmiao Road, Yangzhou, Jiangsu, China
Contact: Devon Lee · devon@kusibei.cn · +86 19323015219
Markets We Serve
EuropeUnited StatesCanadaAustraliaSingaporeJapanSouth KoreaBrazilIndonesiaIndia
Projects are supported from our team in Yangzhou, China. We do not claim overseas offices or local teams in these markets.
Real Factory
Explore Our Factory
Browse real photos of equipment, workshops and quality checks.
Quality Management
View Our Quality Process
Learn about quality control, needle detection and relevant audit materials.
Custom Service
Explore Customization
From design review and sample revisions through production and delivery.
Start Your Project
Let’s Bring Your Plush Idea to Life
Share your concept, and we’ll discuss your design, size, quantity, craftsmanship and target market.